Accessorise your bear with your favourite Pleasure Beach ride t shirt!

This super cute bear has a cheerful face, soft coat and ‘My Pleasure Beach Bear’ paw embroidery.

This ICON cap featuring the logo and blossom branch is the perfect way to show your love for the UK’s first double launch coaster! Perfect for yourself or as a gift, this cap will be sure to turn heads.

ICON! Dare To Ride

This ICON t-shirt in grey is a welcome addition to any wardrobe. Available as unisex sizes. Featuring the ICON car blueprints and logo, this t shirt is the perfect way to show your enthusiasm for ICON!