RIDE THE ADVENTURE! Welcome to Valhalla, where all true Viking Warriors’ end up in the Halls of Valor. The ride was constructed in 2000 and is a high-speed waterborne dark ride with unique features; heavily themed and incorporating a host of multi-sensory elements. Fire, water, snow, thunder and lightening effects are used with drops in temperature of -20 degrees celsius.

Add this Valhalla magnet to your collection in support of this thrilling ride.

ICON! Dare To Ride

This ICON medallion is an welcome addition to any collection. Show off your enthusiasm for ICON and attach this to any accessory! A perfect gift.

ICON! Dare To Ride

This water bottle is a must have for any ICON enthusiast. This bottle is a secure way to carry round your drink while featuring your favourite ride!

This Wallace & Gromit Thrill-O-Matic T Shirt in black is a welcome addition to any wardrobe, available in both mens and ladies fit. Keep out of trouble with your favourite criminal mastermind posing as a chicken! Featuring the famous Thrill-O-Matic logo and No Fowl Play text in white, orange and red, it is the perfect way to show your support for this mischievous penguin.

Exclusive to Blackpool Pleasure Beach, you wont find this anywhere else!

ICON! Dare To Ride

This ICON pin badge is an welcome addition to any collection. Show off your enthusiasm for ICON and attach this to any accessory! A perfect gift.

OFFER: Mix and match any 3 pin badges, magnets, keyring, lanyards and medallions for the price of 2!

Offer only applies when there are 3 of the above added to the basket. Other discount codes may be used in conjunction with this code. 

ICON! Dare To Ride

This ICON pin badge is an welcome addition to any collection. Show off your enthusiasm for ICON and attach this to any accessory! A perfect gift.

This Big Dipper medallion is an welcome addition to any collection. Show off your enthusiasm for the Big Dipper and attach this to any accessory! A perfect gift.

This Grand National medallion is a welcome addition to any collection. Show off your enthusiasm for the Grand National and attach this to any accessory! A perfect gift.

OFFER: Mix and match any 3 pin badges, magnets, keyring, lanyards and medallions for the price of 2!

Offer only applies when there are 3 of the above added to the basket. Other discount codes may be used in conjunction with this code.

This Avalanche medallion is an welcome addition to any collection. Show off your enthusiasm for Avalanche and attach this to any accessory! A perfect gift.