AND THEY’RE OFF! This classic racing roller coaster has been thrilling riders since 1935 with its competitive edge. Bring home this Grand National pin badge available in blue or white and race to the finish!

ICON! Dare To Ride

This silver can is an essential for any ICON enthusiast. Perfect for carrying your drinks no matter the weather! An excellent souvenir or gift for those who would dare to ride!

OFFER: 3 for 2 on all drink ware!

Offer only applies when there are 3 drink ware items added to the basket. Other discount codes may be used in conjunction with this code.

This exclusively designed gift set for Season Pass holders, comes in a stylish gift box where you can keep your pen, pin badge, keyring and lanyard.

Limited availability.

Prepare for your world to be turned upside down with this bespoke Revolution pin badge. The Revolution was constructed in 1979 and was Europe’s first 360 degree coaster. Thrillseekers are shot forwards round a 360 degree track and then return backwards on the same track to the platform.

Wear your Revolution pin badge in support of this thrilling ride.

Ride The Adventure!

This Valhalla Snow globe brings together your favourite parts of Valhalla all into one! Featuring the infamous skull, statue and boat all presented on a stone base with shields. Perfect for any collection new or old this will fit right in!

This Infusion medallion is an welcome addition to any collection. Show off your enthusiasm for the Infusion and attach this to any accessory! A perfect gift.

Accessorise your bear with your favourite Pleasure Beach ride t shirt!

This super cute bear has a cheerful face, soft coat and ‘My Pleasure Beach Bear’ paw embroidery.

Get your very own Pleasure Beach Bauble! Be ready for the festive season with these hand painted baubles perfect for decorating the tree and celebrate with us at the Pleasure Beach.

ICON! Dare To Ride

This ICON t-shirt in grey is a welcome addition to any wardrobe. Available as unisex sizes. Featuring the ICON car blueprints and logo, this t shirt is the perfect way to show your enthusiasm for ICON!

ICON! Dare To Ride

This ICON cherry blossom mug in white is a must have for any ICON enthusiast. Perfect for any hot drink, this would be a great way to show off your favourite new ride ICON!