This ICON cap featuring the logo and blossom branch is the perfect way to show your love for the UK’s first double launch coaster! Perfect for yourself or as a gift, this cap will be sure to turn heads.

This ICON scarf will be a wonderful addition to your winter wardrobe. Wrapping round your neck, keep cuddly and warm in the winter season in style this year!

Show your support for your favourite double launch coaster here at Blackpool Pleasure Beach. Opening in 2018, this new ride is notable for being the newest double launch coaster in the UK. Get your very own sign of the Japanese cherry blossom design and hang this up to add some love for ICON to your house!

Get your very own Pleasure Beach Bauble! Be ready for the festive season with these hand painted baubles perfect for decorating the tree and celebrate with us at the Pleasure Beach.