RIDE THE ADVENTURE!

This Valhalla hoody would be an excellent addition to any wardrobe available as unisex sizes. Keep warm this Winter with your favourite water ride in the fires of Valhalla!

This Infusion ride cap is the stylish solution to your cap needs. Support the worlds first looping coaster suspended over water! Perfect for yourself or as a gift, this cap will be sure to turn heads.

This Big One cap is a great way to stylishly show off your love for the UK’s tallest rollercoaster! Perfect for yourself or as a gift, this cap will be sure to turn heads.

This Revolution ride cap is the fashionable way to support Europe’s first 360 degree looping coaster! Perfect for yourself or as a gift, this cap will be sure to turn heads.

ICON! Dare To Ride

This ICON T Shirt in navy and orange is a welcome addition to any wardrobe. Available in both mens and ladies fit. Featuring the ICON Logo down the body, a great way to show off or a fantastic gift for your bravery!

Dare To Ride!

This ICON beanie hat is the perfect piece of headwear to complete your outfit. Excellent for keeping your head warm in the cold weather while also staying stylish!

Look absolutely fabulous in this black Drag on Fire cabaret hoody! Specially made for the Drag on Fire event right here at Blackpool Pleasure Beach.

Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom hoody! Excellent to wear whilst you dare to ride!

RIDE THE ADVENTURE!

This Valhalla hoody would be an excellent addition to any wardrobe available as unisex sizes. Keep warm this Winter with your favourite water ride in the fires of Valhalla!

OFFER: Add this kids hoody to your basket with any other kids hoody to get both for £40!

Offer only applies when there are two kids hoodies added to the basket. Other discount codes may be used in conjunction with this code. 

Look absolutely fabulous in this black Drag on Fire cabaret t-shirt! Specially made for the Drag on Fire event right here at Blackpool Pleasure Beach.