AND THEY’RE OFF! This classic racing roller coaster has been thrilling riders since 1935 with its competitive edge. Bring home this Grand National pin badge available in blue or white and race to the finish!

This Retro Revolution ride logo dates back to the early years of Europe’s first 360 degree looping coaster! Our retro pin badge range brings a nostalgic feel to any collection.

Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom hoody! Excellent to wear whilst you dare to ride!

Adopt your very own Pleasure Beach exclusive Gromit plush toy. Wallace’s best friend and companion has rescued him from many of dangers over the years. Why not bring home this loving puppy today!

3 horses, 3 tracks, 1 race! The Steeplechase is on!

The Steeplechase is a one of a kind 3 lane steel coaster and there can only be one winner! Get your souvenir pin badge now.

Take home a piece of the magic of the Thrill-O-Matic ride. This collectable snowglobe features your favourite two characters taking a ride on the Thrill-O-Matic. With a quick shake the globe fills with glitter in a spectacular motion. This snowglobe would make an excellent gift for any Wallace & Gromit fan, young and old.

This Infusion medallion is an welcome addition to any collection. Show off your enthusiasm for the Infusion and attach this to any accessory! A perfect gift.

ICON! Dare To Ride

This ICON pin badge is an welcome addition to any collection. Show off your enthusiasm for ICON and attach this to any accessory! A perfect gift.

ICON! Dare To Ride

This ICON T Shirt in grey and black is a welcome addition to any wardrobe. Available in both mens and ladies fit. Featuring the ICON Logo down the body, this t shirt is the perfect way to show your bravery on ICON!

ICON! Dare To Ride

This ICON cap is sure to turn heads! With an adjustable strap for different sizes, this cap is ideal for any ICON enthusiast!