Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom hoody! Excellent to wear whilst you dare to ride!

ICON! Dare To Ride

This black embossed ICON t-shirt is a subtle but bold addition to your wardrobe! Featuring the ICON dagger, this t-shirt would be great t wear while you dare to ride!

ICON! Dare To Ride

This ICON T Shirt in grey and black is a welcome addition to any wardrobe. Available in both mens and ladies fit. Featuring the ICON Logo down the body, this t shirt is the perfect way to show your bravery on ICON!

ICON! Dare To Ride

This ICON T Shirt in navy and orange is a welcome addition to any wardrobe. Available in both mens and ladies fit. Featuring the ICON Logo down the body, a great way to show off or a fantastic gift for your bravery!

Immerse your senses! This Infusion ride hoody is an excellent addition to any ride enthusiasts wardrobe. Featuring the classic track outline on the back, you can show off your support for this suspended looping coaster.

Get ready for this Halloween with a Pleasure Beach Mr Funshine Witch hoody! Get spooky this season with our famous classic mascot depicted as a witch. All set for this years Vampire Beach!

This ride logo hoody, available in navy, features the names of some of the oldest and most iconic Blackpool Pleasure Beach rides. Whether its wooden or metal coasters that are your favourite, this hoodie has something for everyone making it a perfect commemorative souvenir or gift for a loved one.

This Revolution t-shirt features the infamous track and classic Rev car riding across Blackpool Pleasure Beach. Perfect for all ride enthusiasts, show off your appreciation for Europe’s first ever 360 degree loop coaster!