Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom hoody! Excellent to wear whilst you dare to ride!

This Wallace & Gromit Thrill-O-Matic T Shirt in black is a welcome addition to any wardrobe, available in both mens and ladies fit. Keep out of trouble with your favourite criminal mastermind posing as a chicken! Featuring the famous Thrill-O-Matic logo and No Fowl Play text in white, orange and red, it is the perfect way to show your support for this mischievous penguin.

Exclusive to Blackpool Pleasure Beach, you wont find this anywhere else!

ICON! Dare To Ride

This ICON T Shirt in grey and black is a welcome addition to any wardrobe. Available in both mens and ladies fit. Featuring the ICON Logo down the body, this t shirt is the perfect way to show your bravery on ICON!

A Blackpool Pleasure Beach 125 Years Exclusive.. 

Be a part of our history

Steady On Lad!

Get your own Gromit ears! Excellent for costumes, days out or walkies! These ears are sure to complete your outfit ready for the Thrill-O-Matic ride!

ICON! Dare To Ride

This ICON t-shirt with gold dagger is a welcome addition to any wardrobe. Available in mens and ladies fit. Featuring the ICON dagger logo in gold, this t shirt is the perfect way to show your enthusiasm for ICON!

Accessorise your bear with your favourite Blackpool Pleasure Beach ride t shirt!

This super cute bear has a cheerful face, soft coat and ‘My Pleasure Beach Bear’ paw embroidery.