RIDE THE ADVENTURE! Welcome to Valhalla, where all true Viking Warriors’ end up in the Halls of Valor. The ride was constructed in 2000 and is a high-speed waterborne dark ride with unique features; heavily themed and incorporating a host of multi-sensory elements. Fire, water, snow, thunder and lightning effects are used with drops in temperature of -20 degrees celsius.

This Pleasure Beach ride lanyard pin badge set is perfect for all coaster enthusiasts. With all your favourite rides on exclusive pin badges for this lanyard, you can show support for all the rides at your favourite amusement park!

ICON! Dare To Ride

This silver can is an essential for any ICON enthusiast. Perfect for carrying your drinks no matter the weather! An excellent souvenir or gift for those who would dare to ride!

OFFER: 3 for 2 on all drink ware!

Offer only applies when there are 3 drink ware items added to the basket. Other discount codes may be used in conjunction with this code.

This ICON cap featuring the silver dagger logo is the perfect way to show your love for the UK’s first double launch coaster! Perfect for yourself or as a gift, this cap will be sure to turn heads.