Steady On Lad!

Get your own Gromit ears! Excellent for costumes, days out or walkies! These ears are sure to complete your outfit ready for the Thrill-O-Matic ride!

Dare To Ride!

This ICON beanie hat is the perfect piece of headwear to complete your outfit. Excellent for keeping your head warm in the cold weather while also staying stylish!

ICON! Dare To Ride

This black embossed ICON t-shirt is a subtle but bold addition to your wardrobe! Featuring the ICON dagger, this t-shirt would be great t wear while you dare to ride!

Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom hoody! Excellent to wear whilst you dare to ride!

ICON! Dare To Ride

Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom t-shirt! Excellent to wear whilst you dare to ride!

Accessorise your bear with your favourite Blackpool Pleasure Beach ride t shirt!

This super cute bear has a cheerful face, soft coat and ‘My Pleasure Beach Bear’ paw embroidery.

ICON! Dare To Ride

This ICON T Shirt in grey and black is a welcome addition to any wardrobe. Available in both mens and ladies fit. Featuring the ICON Logo down the body, this t shirt is the perfect way to show your bravery on ICON!