These Avalanche gloves are a perfect addition to your winter wardrobe. Keep your hands safe from the cold with these cosy gloves that would be excellent for your winter work!

ICON! Dare To Ride

This black embossed ICON t-shirt is a subtle but bold addition to your wardrobe! Featuring the ICON dagger, this t-shirt would be great t wear while you dare to ride!

We’re all mad here!

This Alice in Wonderland black foil t-shirt would make a great addition to any wardrobe. Featuring gold foil playing cards and ‘we’re all mad here’ text, this t-shirt would make an excellent gift or for yourself!

Steady On Lad!

Get your own Gromit ears! Excellent for costumes, days out or walkies! These ears are sure to complete your outfit ready for the Thrill-O-Matic ride!

Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom hoody! Excellent to wear whilst you dare to ride!

OFFER: Add this hoody to your basket with any other hoody to get both for £50!

Offer only applies when there are two adult hoodies added to the basket. Other discount codes may be used in conjunction with this code. 

Look absolutely fabulous in this black Drag on Fire cabaret t-shirt! Specially made for the Drag on Fire event right here at Blackpool Pleasure Beach.

ICON! Dare To Ride

Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom t-shirt! Excellent to wear whilst you dare to ride!

Accessorise your bear with your favourite Blackpool Pleasure Beach ride t shirt!

This super cute bear has a cheerful face, soft coat and ‘My Pleasure Beach Bear’ paw embroidery.

ICON! Dare To Ride

This ICON cap is sure to turn heads! With an adjustable strap for different sizes, this cap is ideal for any ICON enthusiast!

We’re all mad here!

This Alice in Wonderland t-shirt would make a great addition to any wardrobe. Featuring many aspects from the classic novel such as the Mad Hatter and Cheshire Cat, this t-shirt would make an excellent gift or for yourself!