This luxury ICON silk tie is the perfect touch to your working day outfit. Looking classy and professional while also supporting the UK’s only double launch coaster, this tie will surely stand out.

ICON! Dare To Ride

This ICON medallion is an welcome addition to any collection. Show off your enthusiasm for ICON and attach this to any accessory! A perfect gift.

ICON! Dare To Ride

This ICON t-shirt in grey is a welcome addition to any wardrobe. Available as unisex sizes. Featuring the ICON car blueprints and logo, this t shirt is the perfect way to show your enthusiasm for ICON!

ICON! Dare To Ride

This cherry blossom bottle is an essential for any ICON enthusiast. Perfect for keeping drinks hot or cold no matter the weather! An excellent souvenir or gift for those who would dare to ride!

ICON! Dare To Ride

This ICON 3 panel jumper is a welcome addition to any wardrobe. Available in both adult and child sizes. Featuring the ICON Logo on the front and 3 shaded panels, this jumper is the perfect way to show your bravery on ICON!

OFFER: Add this hoody to your basket with any other kids hoody to get both for £40!

Offer only applies when there are two kids hoodies added to the basket. Other discount codes may be used in conjunction with this code. 

ICON! Dare To Ride

This silver can is an essential for any ICON enthusiast. Perfect for carrying your drinks no matter the weather! An excellent souvenir or gift for those who would dare to ride!

OFFER: 3 for 2 on all drink ware!

Offer only applies when there are 3 drink ware items added to the basket. Other discount codes may be used in conjunction with this code.

Get your very own Blackpool Pleasure Beach Bauble! Be ready for the festive season with these hand painted baubles perfect for decorating the tree and celebrate with us at the Pleasure Beach.

OFFER: 2 for £15 on any baubles

Offer only applies when there are two baubles added to the basket. Other discount codes may be used in conjunction with this code.

This black ICON embossed cap with 3D logo is the perfect way to support our newest ride! The UK’s first ever double launch coaster, ICON! Perfect for yourself or as a gift, this cap will be sure to turn heads.

ICON! Dare To Ride

This ICON pin badge is an welcome addition to any collection. Show off your enthusiasm for ICON and attach this to any accessory! A perfect gift.

Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom hoody! Excellent to wear whilst you dare to ride!