DARE TO RIDE! Rub out all your mistakes with this stylish ICON eraser with our new cherry blossom design. Goes hand in hand with our ICON pencils and cherry blossom notebook!

DARE TO RIDE! This ICON cherry blossom notebook is perfect to scribble all your notes or to tally how many times you’ve ridden ICON! With hard backing, this notebook is great for any situation to write down anything.

Get your very own Blackpool Pleasure Beach Bauble! Be ready for the festive season with these hand painted baubles perfect for decorating the tree and celebrate with us at the Pleasure Beach.

OFFER: 2 for £15 on any baubles

Offer only applies when there are two baubles added to the basket. Other discount codes may be used in conjunction with this code.

ICON! Dare To Ride

This ICON T Shirt in grey and black is a welcome addition to any wardrobe. Available in both mens and ladies fit. Featuring the ICON Logo down the body, this t shirt is the perfect way to show your bravery on ICON!

ICON! Dare To Ride

This ICON pin badge is an welcome addition to any collection. Show off your enthusiasm for ICON and attach this to any accessory! A perfect gift.

OFFER: Mix and match any 3 pin badges, magnets, keyring, lanyards and medallions for the price of 2!

Offer only applies when there are 3 of the above added to the basket. Other discount codes may be used in conjunction with this code. 

Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom hoody! Excellent to wear whilst you dare to ride!

ICON! Dare To Ride

This water bottle is a must have for any ICON enthusiast. This bottle is a secure way to carry round your drink while featuring your favourite ride!

ICON! Dare to Ride

This A5 hardback notebook is the perfect addition to any stationary collection. With the ICON logo embossed on the front, this notebook is the perfect memento of your visit or an ideal gift for a friend.

DARE TO RIDE! Perfect for writing down your notes at a moments notice, this pocket sized sticky notepad is ideal for anyone with a lot on their mind.

This luxury ICON silk tie is the perfect touch to your working day outfit. Looking classy and professional while also supporting the UK’s only double launch coaster, this tie will surely stand out.