This Avalanche medallion is an welcome addition to any collection. Show off your enthusiasm for Avalanche and attach this to any accessory! A perfect gift.

Europe’s first twin track racing coaster! Support this classic ride built in 1935 with this Grand National ride mug. Perfect for ride enthusiasts all round!

The ride that started it all! Opening in 1904, this ride was the very first attraction at Blackpool Pleasure Beach. Take home a piece of history with this authentic Flying Machines pin badge.

Join your two favourite inventors with their latest design! This giant mug can hold enough coffee to keep you going all day long. Perfect for any hot beverage lover!

ON YOUR MARKS!… SET!… GO!

This classic ride from the 60’s has been a family favourite for years! Drive your electric powered car round the track and past the finish line!

ICON! Dare To Ride

This ICON cap is sure to turn heads! With an adjustable strap for different sizes, this cap is ideal for any ICON enthusiast!

Collect Blackpool Pleasure Beach exclusive Wallace & Gromit pin badges. The 6 badges available feature: Thrill-O-Matic logo, Wallace & Gromit, Wallace’s Wrong Trousers, Wallace’s Armchair, Feathers and Gromit.

Collect Blackpool Pleasure Beach exclusive Wallace & Gromit pin badges. The 6 badges available feature: Thrill-O-Matic logo, Wallace & Gromit, Wallace’s Wrong Trousers, Wallace’s Armchair, Feathers and Gromit.

OFFER: Mix and match any 3 pin badges, magnets, keyring, lanyards and medallions for the price of 2!

Offer only applies when there are 3 of the above added to the basket. Other discount codes may be used in conjunction with this code.

AND THEY’RE OFF! This classic racing roller coaster has been thrilling riders since 1935 with its competitive edge. Bring home this Grand National pin badge available in blue or white and race to the finish!

Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom hoody! Excellent to wear whilst you dare to ride!