This luxury ICON silk tie is the perfect touch to your working day outfit. Looking classy and professional while also supporting the UK’s only double launch coaster, this tie will surely stand out.

This ICON dagger necklace is the perfect accessory for any coaster enthusiast. This sleek design is stylish and intricate with the name ICON carved into the front. The perfect gift for any ride enthusiast and one to add to your collection!

This Pleasure Beach ride lanyard pin badge set is perfect for all coaster enthusiasts. With all your favourite rides on exclusive pin badges for this lanyard, you can show support for all the rides at your favourite amusement park!

ICON! Dare To Ride

This ICON rucksack is a great way to carry round all of your possessions with style! With both a large storage space and a smaller zipped pocket, this rucksack is sure to be a head turner!

RIDE THE ADVENTURE! Welcome to Valhalla, where all true Viking Warriors’ end up in the Halls of Valor. The ride was constructed in 2000 and is a high-speed waterborne dark ride with unique features; heavily themed and incorporating a host of multi-sensory elements. Fire, water, snow, thunder and lightning effects are used with drops in temperature of -20 degrees celsius.

This Valhalla wallet is a must have for carrying your money while you visit the park! Support the UK’s favourite dark water ride and show off your enthusiasm for Valhalla.