ICON! Dare To Ride

This ICON drawstring bag is a great way to carry round all of your possessions with style! With both a large storage space, this bag is sure to be a head turner!

This Pleasure Beach ride lanyard pin badge set is perfect for all coaster enthusiasts. With all your favourite rides on exclusive pin badges for this lanyard, you can show support for all the rides at your favourite amusement park!

This Valhalla wallet is a must have for carrying your money while you visit the park! Support the UK’s favourite dark water ride and show off your enthusiasm for Valhalla.

This luxury ICON silk tie is the perfect touch to your working day outfit. Looking classy and professional while also supporting the UK’s only double launch coaster, this tie will surely stand out.

This ICON scarf will be a wonderful addition to your winter wardrobe. Wrapping round your neck, keep cuddly and warm in the winter season in style this year!