This ICON scarf will be a wonderful addition to your winter wardrobe. Wrapping round your neck, keep cuddly and warm in the winter season in style this year!

This Revolution ride cap is the fashionable way to support Europe’s first 360 degree looping coaster! Perfect for yourself or as a gift, this cap will be sure to turn heads.

Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom hoody! Excellent to wear whilst you dare to ride!

Get ready for this Halloween with a Pleasure Beach Mr Funshine Witch hoody! Get spooky this season with our famous classic mascot depicted as a witch. All set for this years Vampire Beach!

Look absolutely fabulous in this black Drag on Fire cabaret t-shirt! Specially made for the Drag on Fire event right here at Blackpool Pleasure Beach.

RIDE THE ADVENTURE!

This Valhalla hoody would be an excellent addition to any wardrobe available as unisex sizes. Keep warm this Winter with your favourite water ride in the fires of Valhalla!

OFFER: Add this kids hoody to your basket with any other kids hoody to get both for £40!

Offer only applies when there are two kids hoodies added to the basket. Other discount codes may be used in conjunction with this code. 

This Big One cap is a great way to stylishly show off your love for the UK’s tallest rollercoaster! Perfect for yourself or as a gift, this cap will be sure to turn heads.

This Big One cap is a great way to stylishly show off your love for the UK’s tallest rollercoaster! Perfect for yourself or as a gift, this cap will be sure to turn heads.

Look absolutely fabulous in this black Drag on Fire cabaret hoody! Specially made for the Drag on Fire event right here at Blackpool Pleasure Beach.