Ride the Adventure!

This Valhalla medallion is an welcome addition to any collection. Show off your enthusiasm for Valhalla and attach this to any accessory! A perfect gift.

ICON! Dare To Ride

This ICON pin badge is an welcome addition to any collection. Show off your enthusiasm for ICON and attach this to any accessory! A perfect gift.

Inspired by the fusion of ICON and Japanese cherry blossom trees, woven into the fabric of the earth comes this new ICON cherry blossom hoody! Excellent to wear whilst you dare to ride!

This Big Dipper medallion is an welcome addition to any collection. Show off your enthusiasm for the Big Dipper and attach this to any accessory! A perfect gift.

RIDE THE ADVENTURE! Welcome to Valhalla, where all true Viking Warriors’ end up in the Halls of Valor. The ride was constructed in 2000 and is a high-speed waterborne dark ride with unique features; heavily themed and incorporating a host of multi-sensory elements. Fire, water, snow, thunder and lightening effects are used with drops in temperature of -20 degrees celsius.

Add this Valhalla magnet to your collection in support of this thrilling ride.

This Grand National medallion is a welcome addition to any collection. Show off your enthusiasm for the Grand National and attach this to any accessory! A perfect gift.

OFFER: Mix and match any 3 pin badges, magnets, keyring, lanyards and medallions for the price of 2!

Offer only applies when there are 3 of the above added to the basket. Other discount codes may be used in conjunction with this code.

Adopt your very own Pleasure Beach exclusive Fluffles dog, her super soft and fluffy coat will keep you warm and loved forever. Fluffles is looking a for a new and caring owner, ever since Piella Bakewell was eaten by crocodiles!

ICON! Dare To Ride

This ICON cap is sure to turn heads! With an adjustable strap for different sizes, this cap is ideal for any ICON enthusiast!

ICON! Dare To Ride

This water bottle is a must have for any ICON enthusiast. This bottle is a secure way to carry round your drink while featuring your favourite ride!