DARE TO RIDE! Rub out all your mistakes with this stylish ICON eraser with our new cherry blossom design. Goes hand in hand with our ICON pencils and cherry blossom notebook!

RIDE THE ADVENTURE! Welcome to Valhalla, where all true Viking Warriors’ end up in the Halls of Valor. The ride was constructed in 2000 and is a high-speed waterborne dark ride with unique features; heavily themed and incorporating a host of multi-sensory elements. Fire, water, snow, thunder and lightening effects are used with drops in temperature of -20 degrees celsius.

Add this Valhalla magnet to your collection in support of this thrilling ride.

This Feathers pen would be perfect to write down all your evil plans alongside Feathers the cleverly disguise penguin! Become a criminal mastermind with the help of your favourite chicken!

Look absolutely fabulous in this black Drag on Fire cabaret hoody! Specially made for the Drag on Fire event right here at Blackpool Pleasure Beach.

This beautifully crafted Noahs Ark snowglobe is the perfect gift this winter season. Featuring the classic ride sat upon an igloo styled base, this snowglobe will fit right in on any mantelpiece.

RIDE THE ADVENTURE!

This Valhalla hoody would be an excellent addition to any wardrobe available as unisex sizes. Keep warm this Winter with your favourite water ride in the fires of Valhalla!

DARE TO RIDE! An exciting addition to any collection, this ICON cherry blossom pin badge is a must have for ride enthusiasts and collectors alike! Add some style to you wardrobe with your favourite ride… ICON!

Miss Kandy Floss is a beloved character at Blackpool Pleasure Beach. Now you can take home one of these lovable dolls. A perfect gift for any child, Miss Kandy Floss will bring joy to your home.